With a huge expansion programme under way, graphia|BRANDS were invited to join the Ocean Park consultant design teams to make this dynamic facility one of the most exciting theme parks in Asia.

Back to top

World Financial Centre, Beijing

Thursday, 5th June 2007

graphia|BRANDS were privileged to be invited to join the team to provide brand identity, environmental graphics and wayfinding to this most prestigious project.

Back to top

Hyatt on the Bund, Shanghai

Thursday, 5th June 2007

Graphia|BRANDS join the Hyatt/Shimao team; continuing their tradition of building the ultimate hotel and hospitality destinations around the world, the Hyatt group together with China's Shimao Group is developing the ultra-luxurious Hyatt on the Bund in Shanghai, overlooking one of the most fabled waterfronts in Asia's history.

Back to

Restoring Langham Place,
Hong Kong

Thursday, 5th June 2003

After being open for only six months, Langham Place in Hong Kong asked graphia|BRANDS to look at ways to improve the visitor circulation to help increase patronage of their tenant stores. This is a most challenging project that draws on graphia|BRANDS unique diagnostic process that evaluates consumer behaviour in retail spaces.

Back to to

Disney's Hollywood Hotel

Friday, 6th June 2003

Friday, 6th June 2003Design work is nearing completion on Disney's Hollywood Hotel, the themed hotel for Hong Kong Disneyland scheduled to open in 2005.

graphia|BRANDS were appointed late last year to design the themed graphics, signage and wayfinding elements for the hotel. The hotel boasts 600 rooms, with a second phase planned which will take it to a total of 1,200 rooms. Our conceptual design work has been approved, and we are now preparing the 100% final design presentations.

Back to top

Urban Expert Joins Team

Monday, 2nd December 2002

We are delighted to welcome Ian Lyne to the graphia|BRANDS team as consultant director of urban and regional planning. In conjunction with our chairman, Dave Osborne, Ian has been instrumental in the development of spatial and territorial branding over the past two years. His particular expertise in both planning and diagnostics allows graphia|BRANDS to extend their professional capabilities to cover large-scale urban and regional branding challenges.

Prior to joining graphia|BRANDS, Ian has worked in over 36 countries directing projects for clients such as the World Bank and the European Union.

Highly regarded in both the academic and the commercial field, he is a Visiting Fellow at Oxford Brookes University and a research Associate at the Henley Management College.

Back to top

New Creative Director expands the team at graphia|BRANDS

Wednesday, 30th January 2002

We are delighted to announce that Mr. Scott Keller joins the firm in February as Creative Director. His immediate responsibility will be to lead the design team for the Queen Mary Hospital project, and to reinforce the brand strategy development skills of the firm.

Prior to joining Graphia, Scott was responsible for implementation, support and development strategies for Nike's network of 1000 retail shops throughout Asia and the South Pacific and previously, at Envision Design, he was a project manager for the Asian roll-out of Caltex's new global identity.

He has developed and implemented branded environments, graphics systems and corporate identity programmes for some of the most prominent brands in the world which, in addition to Nike and Caltex, included market leaders such as Pier 39, organisations such as the Olympics, and aspiring brands such as National Semiconductor and Siam Commercial Bank. His experience has been gained on projects in twenty countries, with a particular focus on the Asia-Pacific region.

Scott was born in Los Angeles and educated at The University of California at Berkeley where he received his Bachelor's Degree in Architecture.

Back to top

Cyberport wayfinding system - designs finalised

Friday, 28th December 2001

After a fast-tracked development period, the first design package has been approved by the client and tender documents completed and issued by graphia|BRANDS. This first-phase design package covers the identification and wayfinding signs and graphics for the first two office towers, Cyberport 1 and Cyberport 2, and provide the creative base that will underpin the wayfinding system throughout the campus. The designs, using huge sheets of multi-layered glass panels, are intended to parallel the complexed layering of information that typifies the internet age.

" Our aim was to produce messages, not signs," said Project Director Dave Osborne, " the various physical layers that carry our information are designed to be read as integral parts of the interior architecture, as opposed to traditional 'sign boxes'."

Cyberport, developed by PCCW's wholly-owned subsidiary Cyber-Port Limited for the Government of Hong Kong, is a 24-hectare site that will comprise a mix of offices, retail and commercial, hotel and residential facilities. It is Hong Kong's IT flagship and is intended to make Hong Kong the leading digital city in Asia.

The fundamentals of the wayfinding system are based on simple, transparent elements; a low-tech solution that allows the messages to communicate with the minimum of visible hardware. The tenant directory information utilises electronic technology, with custom-designed stand-alone modules providing information for the entire site, and intended to link in to the site portal currently being developed..

The wayfinding design is on an extreme fast-track, with Phase 1 to be completed by March, 2002.

Back to top

Grand opening for first ctf-2 store

Friday, 9th October 2001

Today the first ctf-2 jewelry store opened its doors to the public, showcasing not only its revolutionary diamond designs but also revealing the ground-breaking brand identity of Chow Tai Fook's new, contemporary-focussed line of stores. The premier store, at Telford Plaza, Kowloon Bay, is the first of ten stores planned for Hong Kong.

ctf-2 challenges traditional concepts of jewelry, both in design and in use. It is aimed at the younger - and the younger-thinking - market, and emphasises jewelry as a dynamic fashion accessory that is as casual as it is fun. Whilst maintaining the quality and the value of the jewelry, in particular diamonds and gold, ctf-2 rejects the standard approach to jewelry retailling by creating a fashion-boutique attitude towards their products and their customers.

"Our customers want more than just precious stones," said general manager Mr. Frederik Ho, " they want jewelry that has sophistication and energy, that can reflect their contemporary lifestyle."

ctf-2 is the brain-child of Mr. Ho; his vision is to build on the solid reputation of Chow Tai Fook, as Hong Kong's oldest and most respected gold and jewelry firm, yet to break with the conservative reserve that so typifies traditional jewelry stores. To articulate his exciting yet unconventional vision he turned to graphia|BRANDS, one of the regions most respected creative design firms, to formalise the brand vision and implement the visual and environmental expressions of the brand promises.

"We know we are challenging the traditions of Hong Kong's jewelry business," said Mr. Ho. "We do not want to make jewelry statements - we want to make high-quality fashion statements. And we are confident that the younger-thinking public will respond to this new, and highly-exciting concept."

Back totop

A healthy outlook for Hong Kong government hospitals

Wednesday, 3rd October 2001

In the first phase of its reimaging, graphia|BRANDS successfully presented the overall concepts of spacial branding for Queen Mary Hospital in Hong Kong. The project is to break down the communication barriers between the public and the hospital operations and to create a base of environmental graphics, wayfinding and information systems that can be implemented throughout all of Hong Kong's public hospitals. Utilising spatial branding, graphia|BRANDS are proposing a hierarchy of 3- and 2-dimensional elements that aim at reaching the public at both the emotional level and the rational level.

Queen Mary Hospital is a major medical campus that accommodates public service medical facilities, research and teaching faculties, and staff residences.

Back to top

Dynamic new direction for Oriental Plaza, Beijing

Wednesday, 22nd August 2001

After being open for only ten months, Oriental Plaza Beijing has appointed graphia|BRANDS to re-examine the image and identity within the shopping mall and propose a dynamic new brand identity that more captures the excitement and energy of this, the largest shopping mall in the capital.

With over 900,000 sq. ft. of retail space, the client has commissioned graphia|BRANDS to create a new internal identity for the centre that has more appeal to local shoppers. Utilising spatial branding, and a re-energised signage concept, graphia|BRANDS is developing a series of 'neighbourhood' identities that make it easier to relate to for the public.

In addition to the internal imaging, graphics and signage, graphia|BRANDS is proposing the creation of an external pedestrian experience running the full length of the facade facing Chiang An Avenue and incorporating events, alfresco dining, landscaping and lighting.

Back to top