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2022 IDA Design Awards

Cyber Park F-Town

Shenzhen, China

Client: Tian An Cyber Park(Group)Co.,Ltd.
Completion: 2019

This is a mixed use project in Shenzhen, China. Positioned for young professionals, the emphasis was on creating a dynamic, vibrant community in contrast to the more corporate developments surrounding it. Their brand was centred on the kaleidoscope image, representing the variety and vibrancy of this unique business community.

Our design focussed on two aspects; first, contrasting a calm white with a riot of bright colours and, second, integrating our signs with hard landscaping (e.g. seating) in a flowing, organic fashion. The outcome was an image that was young, different, yet professional.

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