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2019 IDA Design Awards

One Avenue

Shenzhen, China

Client: Gemdale Group
Completion: 2019

The project has a building area of ​​286,000 m2, 12 sunken plazas, and 350 shops spreading across the 800-meter long central avenue through four major commercial districts. The wayfinding and environmental graphics extend the architectural LED façade’s “ribbon” concept, representing the “ribbon” in a modern, timeless black and white, minimal form. This flows from the edge of the signage to different zones of the site, letting the shops, facilities, attractions, events and activities be the focus, subtly leading the consumers to explore and enjoy the various experiences offer by the development.

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