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2021 IDA Design Awards

WuYue Plaza

Suzhou, China

Client: Seazen Holdings Co., Ltd.
Completion: 2020

Our signage echoed with the architecture and interior design to bring out the essence of Suzhou. Modern and minimal black, white and gray design as the traditional Chinese ShanShui paintings, with either weaving graphics or layering details to emulate the famous Suzhou handicrafts of ‘weaving & carving’. A more traditional design was applied to the internal themed Water-Street on 6F. Circle and grid elements were extracted from the moon-gate and fence window of Suzhou garden architecture. Both sets of signage blended in nicely with the environment to create a holistic consumer experience.

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