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Guanggu, Wuhan, China

Client: New World China Land Ltd.
Completion: 2020

K11 - the world’s first original retail brand with core values of Art, People and Nature.

K11 Guanggu, expresses its core values through the water-life cycle concept. This concept blends the interior, signage and art installations together to create a unique consumer experience for visitors.

The freestanding signage, like fungus, is scattered between the “tree” columns; the directional signage, like “branches” of “trees”, extend across the ceiling; the zone IDs, echoing the entrance art display of the zones, create a holistic image. The toilet signs and graphics help to contribute to the overall consumer experience and theme of the mall.

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