JUST BECAUSE WE ARE GOOD AT WHAT WE DO DOESN’T MEAN WE CAN’T GET BETTER...
WE ARE GOOD AT WHAT WE DO, BUT WE ARE ALWAYS LOOKING FOR WAYS TO DO IT BETTER. WE READ, WE EXPLORE, WE TRY OUT NEW IDEAS FOR HOW WE DO WHAT WE DO. THE gB PROCESS IS QUITE DIFFERENT FROM ANY OTHER FIRM IN THE WORLD BECAUSE WE ARE ALWAYS LOOKING TO IMPROVE.
And we share the things we discover, to make our industry better. Some of these articles are written by us, some we have found and believe they are valuable to our clients. And we are happy to share them with our competitors - if we help our competitors we help the industry generally, and this - in our humble opinion! - is a good thing.
gB Field & Literature Research:
Metaphor vs Narrative
Interactive Directories in Retail Environments
Factors that Influence Retail Mall Brand
Academic & Peer-Reviewed Papers:
“The Selfish Artefact: Prioritising the Social Network In the Design of Contemporary Architecture”,
Thammasat University, Bangkok, Thailand, July 2015
Royal College of Art/HK Poly University, Hong Kong, July 2013
“New Tricks and Old Dogs: The Battle for Change in the Built Environment”,
[Guest speaker], Monash University, Malaysia, December 2012
“The Social Significance of Place”,
University of Strathclyde, Scotland, June 2012
“Of Elephants, Opinions, and Partial Truths: Communities in Motion",
[Keynote address], ASEAN Conference on Environment-Behaviour Studies, Indonesia, June 2011
“’Place’ and ‘Sense of Place’: Making the Connection”,
U.C. Berkeley, U.S.A., May 2011